Brazil
Many Brazilian plantation workers are abandoning their profession in search of better wages in big cities and urban areas. As a result, Brazil’s coffee sector that has found itself in dire need of extra farm hands is turning its sights to a formerly shunned solution – machine harvesters.
As the insufficient number of workers becomes glaringly evident, the costs of labor for Brazil’s coffee farmers is skyrocketing and spending money on mechanized harvesting no longer seems like a prohibitively costly enterprise.